The acceptance email just landed in your inbox, and the excitement is real. You got into a juried art show. Congratulations — you earned it. Now comes the part nobody teaches you in art school: actually preparing to exhibit and sell your work in a booth for one to three days straight.
Here's what experienced exhibitors wish they'd known before their first show.
Inventory: More Than You Think
A common first-show mistake is not bringing enough work. A sparse booth looks like you're not serious, and running out of inventory on day one of a three-day show is painful. Bring more than you think you'll need — a variety of pieces at different price points. Having a range from accessible to premium means every visitor can find something within their budget.
That said, don't bring everything you've ever made. Curate your inventory to match the show's vibe. A high-end craft show calls for your best work. A casual street fair might be the place for smaller, more accessible pieces.
Your Booth Is Your Gallery
Your booth is the first thing people see, and it sets the tone for everything that follows. Think of it as your temporary gallery. Here are the basics:
- Height matters — use risers, shelving, and wall displays to create visual layers. A flat table is the least engaging way to show work.
- Lighting — don't rely on the venue's overhead lights. Bring clip-on LED lights to highlight your best pieces. Good lighting makes a dramatic difference.
- Signage — a clear, attractive sign with your name and medium helps people remember you. Business cards or postcards are essential.
- Flow — make it easy for people to walk in, browse, and walk out. A cramped, cluttered booth discourages browsing.
The Money Side
Accept credit cards. This isn't optional. A mobile card reader (Square, Stripe, etc.) costs very little and will dramatically increase your sales. Many shoppers at art shows don't carry cash, and "cash only" is a sale killer.
Have a simple inventory tracking system — even a notebook works for your first show. Know what you sold, at what price, and track your expenses (booth fee, travel, lodging, materials) so you can assess whether the show was worthwhile.
Packing and Setup
Make a packing list and check it twice. Common things people forget on their first show:
- Extension cords and power strips
- Zip ties, clamps, and bungee cords (for outdoor shows)
- A hand truck or dolly for loading in
- Snacks and water (you might not be able to leave your booth)
- Bags or wrapping for sold items
- Business cards
- A chair (you'll be there all day)
- Sunscreen and rain gear for outdoor shows
Arrive early for setup. Give yourself more time than you think you need. Your first setup will take twice as long as you expect, and that's fine.
During the Show
Stand up and greet people. You don't need a hard sell — a smile and a "welcome, feel free to look around" goes a long way. Be ready to talk about your work: your process, your materials, your inspiration. People at art shows are buying the story as much as the piece.
Take breaks when you can. Stay hydrated. Eat something. It's a long day, and you'll be more engaging when you're not running on fumes.
After the Show
Pack up carefully — tired artists break things during teardown. Follow up with anyone who left contact information. Write down what worked and what didn't while it's fresh. And give yourself credit: showing and selling your work in person is one of the most rewarding and vulnerable things an artist can do. You did it.
Your second show will be easier. By your fifth, you'll have a system. Enjoy the journey.